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The Ambani Wedding Phenomenon

I think it’s everyone’s biggest fantasy to have Rihanna perform at your wedding, or pre-wedding in the Ambani’s case. 



The wedding of Anant Ambani and Radhika Merchant has taken the media by storm with their glamourous and lavish wedding, with the guest list extending to the Kardashians, Bill Gates, and almost all A-list Bollywood and Hollywood celebrities. From their jewelry to their extravagant outfits, even the most minuscule of details have been reported on by multiple media outlets. I must say, Radhika Merchant is truly living my dream. 

In all seriousness, although entertaining to keep track of, weddings that are hosted with such extravagance underscore the immense wealth disparity in society. Lavish expenditures on venues, decorations, performances, and overall hospitality highlight the vast resources available to the elite which is juxtaposed against widespread poverty in our country. The wealth displayed emphasizes the concentration of resources within a small segment of the population and presents a narrative where the “elite” are not merely different, but also superior. 

The media plays a significant role in promoting this sort of belief. Their coverage often glorifies the luxurious life of the wealthy, making it a benchmark for social status. They frame the lifestyle as the pinnacle of success through their extensive reporting of any high-profile event. This opulent way of living is romanticized, making it seem desirable and aspirational, creating a distorted perception of success that is equated with material wealth and luxurious living. 

The immense public display of wealth has major influences on social perception. It creates social pressure to emulate these lifestyles. This is expressed in ways such as increased spending on luxury goods, high-end fashion, and expensive social events, even if it means reaching beyond one’s financial means, leading to significant financial strain, simply to keep up appearances. Not to mention, there is a significant spotlight placed on material possessions and external appearances, often at the expense of one’s financial stability and personal well-being. 

Ultimately, these high-profile events and their media portrayals visibly reinforce social divisions, hence it’s important for people to take a step back and examine the implications of such displays of wealth. 


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